CARE Court — Introducing HTML5 Ads to a Healthcare Program Launch

This project was particularly meaningful to me because I led the adoption and implementation of HTML5 display ads for the first time within the agency. In previous campaigns, I had worked with display ads limited to static or .gif formats, which often resulted in large file sizes, low visual quality, and limited animation and interactivity. I researched alternatives and discovered HTML5 ads were the industry standard. 

This campaign was the first where I had both agency support and resources to develop them. I managed a freelancer to create designs across multiple ad sizes, enabling richer, lightweight animations that reinforced the campaign’s message. Beyond this campaign, the project established a foundation for future HTML5 ads at the agency.