Games For Change — Driving Social Impact Through Games

This work was created for my Creative Fellowship project in 2017, at a time when I didn’t yet know anything about UX or UI design. With no formal guidance, I instinctively approached the redesign through a user-centered lens, conducting research, breaking down user needs, and restructuring the information architecture. Looking back, this project was a hint at the kind of work I naturally gravitate towards, and a major reason I’m returning to UX and interactive design today.

Games for Change (G4C) is an organization that facilitates the creation and distribution of social impact video games, but their website was outdated and confusing to navigate. The site didn’t clearly convey their mission, and had convoluted menus that made it difficult for users to understand what G4C offered or where to go next.

To better understand the organization, I audited their existing site, analyzed their social media to identify their priorities and audiences, and looked into current website trends. From there I consolidated and reorganized their content into a more intuitive structure, and introduced three user pathways to better match how their visitors engage with the organization. \n\n\nDrag\nFor the visual design my goal was to create a modern, full-width, responsive layout that felt as innovative as their mission, while utilizing the many community photos and videos they had available. To engage and inspire users, I also introduced a visual indicator on the games page to highlight games that had measurable real world impact.\n\n\nDrag\nLooking back now, with my additional design experience and accessibility knowledge, there are changes I would make to some of the designs, but I believe my research insights still apply, and could help improve G4C’s since-updated website.\n\n