San Diego Humane Society — Creating a More Humane San Diego

San Diego Humane Society wanted to promote their mission through billboards and digital ads using original photography. I was brought onto the project shortly after the branding was finalized, to create video ads, social graphics, print ads, and billboards, while also leading the organization of my first professional photoshoot. 

I managed everything for the shoot, from hiring human and animal models, to securing permits, and coordinating with the photographer and client. Because this took place during the pandemic, I directed remotely via video call, which introduced unique challenges and reinforced the importance of clear communication and strong pre-production planning. 

This project remains a favourite of mine as it combined my love for animals, collaboration with an incredible photographer (who also taught me a lot about photo editing), and the opportunity to independently direct my first photoshoot.