Johnson & Johnson Global Public Health — Engaging Audiences With Augmented Reality
My Role:
- Design Strategist
Deliverables:
- Pitch presentation
- AR experience mockups
I explored the use of augmented reality (AR) as a way to make Johnson & Johnson’s Global Public Health content more interactive and participatory, during a time when platforms like Instagram were shifting their focus toward Reels.
As part of this pitch, I developed several AR concepts rooted in the existing social content we were creating for the client, focusing on how AR could invite users to engage more actively with educational messaging rather than passively consume it.